Hundreds of thousands of unsold Snap Spectacles are in a warehouse somewhere in ChinaOn October 24, 2017 by Lucius
Looks like Snap may have gotten ahead of itself.
Hundreds of thousands of unsold Spectacles are sitting in a warehouse in China, according to an article by The Information.
Spectacles were greeted with near fervour when they were first introduced, leading Snap to overestimate demand, ordering “hundreds of thousands” of additional units. But when the hype died down soon after, the company found itself left with too many units.
Keep in mind that each pair of glasses costs $129.99, not a small sum of money.
Snap CEO Evan Spiegel revealed earlier this month that the company has sold “over 150,000 units” — which, if you take into consideration that there likely a greater number sitting in a warehouse, doesn’t sound great.
According to The Information, the unsold inventory includes assembled parts in a warehouse in China, so it is possible that Snap could modify the parts and use them in a new version of the Spectacles.
Still, Spiegel has downplayed the importance of hardware to Snap in the near future.
“Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade,” he said at a conference earlier this month, according to news outlet TechCrunch.
“But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.”
If you say so, Snap.